Iguatemi São Paulo welcomes a new concept store from Hugo Boss

The international fashion brand Hugo Boss has just selected Iguatemi São Paulo to open another unit in the city, where it has been present for over 20 years. The inauguration is scheduled for September 27th, and the space will be located on the Ground Floor. The Boss Iguatemi São Paulo will be the group's 25th standalone store in Brazil. Continuing its expansion within the national territory, this new generation of stores offers an even better level of experience to the brand's customers.

The new store's project, covering 242m², is primarily focused on creating an inviting atmosphere and making customers feel at home. This is conveyed through the brand's sophisticated language, which incorporates warmer architectural materials such as wooden cabinets, comfortable seating, and granite flooring.

As a backdrop for product presentation, white walls highlighted by lighting create a fresh and clear stage for the items. The shop windows are enlarged and directly connected to the store, offering an overview of the interior space and inviting customers to learn more about the various collections and novelties that have arrived in the country.

Mall visitors will discover the full range of products, including the standout PorschexBoss collection, which features sophisticated colors like purple, metallic bronze, and black. The bold design of the Porsche Taycan vehicle is translated into brilliant and shapely clothing. Another significant collection is Performance, offering highly functional clothing designed for everyday situations. The Boss Performance styles encompass machine-washable tailoring, wrinkle-free sweatshirts and shirts, and lightweight essential stretch fabrics.

To wrap up, the brand also features the model and actor Chris Hemsworth as the face present in all the store's communication, visible in media along one of Brazil's busiest avenues, Faria Lima.

Source: Trämp Magazine.